25Park

Clockwise from top left: David Lerner Latex Matte Leggings, $78; Karta Lotus Land Dress, $312; Gryphon The Sequin Mini, $240; Kain Pocket Tank, $77 (all available at 25Park).

Right before heading out of town for the holiday weekend, I happened upon the fabulous online retailer, 25Park. The boutique carries a diverse group of labels including Kain, Mike & Chris, Elizabeth and James, Loeffler Randall, Brian Reyes, Vena Cava, Nina Ricci, Willow, Gryphon, Devi Kroell, Ports 1961, Calpyso, Tracy Feith, Philosophy di Alberta Ferretti, Maria Pinto, Yigal Azrouel, Larsen Gray, Thread Social, Behnaz Sarafpour, Antik Batik, Michael Kors, Marchesa, Giuseppe Zanotti and Missoni. In addition to its highly covetable offerings, 25Park also focuses on great services and perks - VIP Rewards (spend to save), VIP Dressing (25Park will come to you - just email themfor more information and to find out about availability) and Personal Shopping (need advice on a look for a particular event or for updating your wardrobe? A stylist will provide expert tips and suggestions).

Making my picks for this post was like a fashion blogger's Sophie's Choice - there are just so many wonderful things to choose from. It's an incredibly well-edited selection, really creatively and thoughtfully chosen. The vibe of the merchandise is an interesting, somehow-it-works mixed bag: luxe hippie meets on-trend chick with a dash of edge and a pinch of femininity thrown in. 25Park also offers kiddie clothing and accessories, for the very chic, very cool bambino (moreover, the store supports the R Baby Foundation, which fights against infant mortality).

As you have probably gathered from the laundry list provided above, the store definitely carries labels that take off at the $800 mark and go up, up, up from there. So my mission was to navigate the site for mostly under $300. Here are my finds.

Clockwise from top left: By Malene Birger Trici Necklace, $160; Missoni Stripe Scarf, now $205; Antik Batik Langoa Flat Sandal, $200.

Kettle Black Flannel Pirate Dress, $135, in red and blue.

Clockwise from left: AKA New York Batik Dress, $288; Loeffler Randall Full Skirt, $198; Ishii Basket Weave Blouse, $238.

Haleh Sequin Dress, $285; By Malene Birger Jiva Necklace, $285.