The Girl Who Cried Wolf

East Village boutique, Cry Wolf, to the relief and joy of those of us who live outside Manhattan's parameters, has just launched online shopping! Opened by husband and wife team Abiri Ward and Nina Wolff in 2008, who happen to reside blocks away from their clothing and accessories outpost, the boutique offers hand-selected items for men and women from labels like Acne, Cutler & Cross, Wood Wood, Angela Barrow, Quail, Best Behavior, Creative Recreation and Whitley Kros. This is truly a hands-on affair and a labor of love - architect Wolff even designed the clean lined yet cozy retail space.

Needless to say, thrilled to be able to peruse through the couple's well-edited selections online. They are currently even offering some large discounts on a wide array of merchandise. Things just keep getting better!

Here are some of my favorite picks:

Eryn Brinie Woven Jacket, now $85.

Pleat Camisole Tank by Quail, now $68; Wood Wood Comet Sanremo Pants, now $87.

Whitley Kros Spring Tank, now $98.

Wood Wood Mrs. Shime Dress, now $88; Riviera Sandal by Acne, now $263.

Rope Necklace by Angela Barrow, now $56.