To be honest, I have never shopped on Bluefly.com. This is not because I once looked into Bluefly and decided I didn't like the site, but rather this is because of an irrational hatred of the weekly plug they receive on Project Runway when Tim Gunn says, "don't forget to use accessories from the Bluefly accessory wall" and their annoying commercials (I mean, really? Who goes to the airport naked?). I know it's ridiculous, but it's true.I think this may change today though because I just stumbled onto the Haute Gossip section of their website and fell in love. Haute Gossip is where Bluefly selects items either actually worn on Gossip Girl (like Serena's Gucci Hysteria bag for 20% off, but still out of this fb&f girl's price range at $1,196) or items that fit within a character's personal style (like the Shoshanna beaded LBD for 40% off within Blair's wardrobe).
So today I'm embracing my inner Serena, and just like Serena and Blair made up last week, I'm letting go of my old negative feelings for Bluefly and purchasing this Nanette Lepore tuxedo jacket for 40% off in the process!












