Stemming from a desperate, aching need to shop (and usually having less than $30 to burn) during my days of living as a broke fashion intern in Manhattan, I discovered the wonders of the chain fashion discount store. I'm talking about your Strawberry and your Rainbow, your Wet Seal and your Contempo Casuals. These were never my high school hot spots, so this was like entering a whole new hemisphere. The majority of items in these stores were not exactly my taste, but every visit, I would leave with a little something that turned out to be a wonderful and welcome addition to my closet. A white cotton tunic, grey shorts, vintage-style faux-tortoise shell shades were among my favorites finds.
The best of the best of these discount stores is, hands down, Forever 21. There is no better feeling than receiving a compliment for something you paid five dollars for. I've actually received more compliments on a Forever 21 Chanel "inspired" ring than on actual Chanel jewelry I own. Go figure. But, point being, do not overlook this headachingly trendy and sometimes seedy spot. There are some good rules of thumb to follow when shopping here, however. Let me break down the top three things to keep in mind while shopping super-discount (not to be confused with discount stores such as h&m and urban outfitters that are a little higher on the food chain):
1. Stick with the basics: I tend to avoid wild colors and patterns as they can emphasis the lower quality of fabric used. Whites, blacks, and greys are your best bet.
2. Don't go head to toe: Mix with less trendy items from your own closet or if you can, higher end pieces. This also helps to camouflage the quality issue.
3. Experiment: Curious about a trend but don't want to invest in something you KNOW will be out just as soon as you put down your debit card? RUN to Forever 21. Here you can buy that vest or Wayfarer "inspired" sunglasses you love but feel ridiculous spending $100+ on.
In keeping with these rules, I've selected my favorite pieces, from coats to bracelets, for you to check out. I have every faith you'll become a convert to the church of 21.


From left: Marni-style
"Amaris Eclec" necklace, $8.80; Sweater dress in a must-have shape (ala Vince), the
Puff Sleeve Dress, $17.80


From left: Super sweet
Pom Pom Sweater Top, $28; I-feel-smug-because-this-looks-like-I-bought-it-at-Satine-but-only-paid-seventy-dollars "
Swing Trench," Forever 21 Twelve by Twelve, $69


From left: The perfect dress--the
Oxford Silk Shirt Dress, Forever 21 Twelve by Twelve, $36; Graphic yet understated
"Urban" bangles, $7.80


From left: Channeling Gerard Yosca--
Rhinestone Collar Necklace, $5.80; Basic, stylish, and not heartbreaking if you left it at a bar--
Wool blend coat, $49.80


From left: You can easily pretend to be an Olsen twin while simultaneously being kind to animals in this leather free
"Maggie" Jacket, $32.80; Emulate the studded trend seen everywhere from Burberry Prorsum to Mulberry to Givenchy with this
Pyramid bangle, $5.80
Everything available at
www.forever21.com and
www.twelvebytwelve.com.